Mma is Ready for the Mainstream

2008 saw massive growth for the UFC (Ultimate Fighting Championship), the premiere Mixed Martial Arts (MMA) organization on the planet.  With UFC 83 they broke new records in Canada, and the event sold out faster than any other event in histroy. With the rise of Brock Lesnar as a legitimate heavywieght, the UFC brought in millions of new fans, and also garnered mainstream media attention fro sports outlets like ESPN that up until that point had been unprecedented. With a total of 12 pay-per-view (PPV) events, the UFC has gone to set a new record in PPV revenue for yet another year.

2006, which was a banner year, was supposed to be the ceiling for what they could accomplish according to some pundits, but after an even more successful 2007 and 2008 one thing is becoming apparent.  The UFC is about to get huge.  Now, one could argue that the UFC already is huge, but in terms of household recognition the UFC has only scratched the surface.  Walking down the street you could ask anybody who Shaq O’neil is and it is almost guaranteed that they will know who he is.  The same can not be said, however, for Chuck Liddell, the promotions biggest star. That’s not to say that Liddell doesn’t get mobbed by fans wherever he goes, because he does, but even at the height of his popularity he is not as well-known as one of the major sports stars like A-Rod or David Beckham.

But that could all change soon.  As the UFC ventures deeper into Europe and cements their position as the leader in Combat Sports, they tighten their stranglehold on the market and ensure growth in the years to come.  The UFC is also taking steps to get their product out to millions of new fans via the new UFC Undisputed 2009 video game that will be released not only on the next gen consoles but also as a mobile phone version.

2009 should be a banner year for the company.  Dana has said that there will be big things coming in 2009, and there is no reason to doubt him.  Year after year the promotion has delivered, and year after year they become a more dominant force in the industry.  It’s not a question of if the UFC will break into the mainstream, but when.  I think it will be sooner than later.

mmafiend
http://www.articlesbase.com/martial-arts-articles/mma-is-ready-for-the-mainstream-709731.html

Originally posted 2010-05-01 12:21:35. Republished by Blog Post Promoter

8 Responses to “Mma is Ready for the Mainstream”

  • TyranusXX:

    Has the mainstream media all ready called the Election?
    Most of America has not even voted yet.

    I am not talking about Predictions, I am talking about when then actually votes come in.

  • Verily Vexed by Vicissitudes:

    No, Americans have.
    *********************

    How funny. Now we have the "new conspiracy theorists."

    Howz it feel?
    References :

  • sweetjane:

    Yeah, so did Glen Beck and MOST other Republicans as well.

    Obama/Biden
    References :

  • Gardener for God (formerly dmd):

    They may try – if they do -they are idiots – though we already know this.

    There is no way to call it at this point – most honest or at least nearly honest media has conceded this – it is a much closer race than most media makes it out to be.
    References :

  • k w:

    Yes they have. In fact, one newspaper, New Mexico I believe, has printed "Obama Wins" Headlines last week because they wanted to be first.
    References :

  • Here's Johnny:

    The mainstream media is the most biased form of media out there. They called it for Obama a long time ago, unfortunately!

    References :
    McCain/Palin 08

  • Wowie:

    Remember Truman.
    And have faith.
    References :

  • pachl@sbcglobal.net:

    Absolutely they have.

    Newt Gingrich writes: "Today marks the end of one of the most dishonest, relentlessly one-sided campaigns of bias and distortion by the mainstream media in American history.

    The latest tactic in this elite media campaign has been to declare the presidential race over in an effort to discourage some voters from going to the polls. After all, if Barack Obama has already won, why should supporters of John McCain even bother to vote?"

    Remember those (now infamous) 2004 exit polls certain dishonest Democrats concocted to make it seem like Kerry was way ahead?
    References :

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